VISION

            Preservation and promotion of Human and aesthetic values amidst Consumerism and Materialism through Urdu Culture, Language & Literature.

MISSION

1. To spread awareness about the syncretic and synergetic genius and importance of Urdu culture, language & literature.
2. To develop the literary taste & sense and significance of language and culture.
3. To create the love & respect for values, especially human values.
4. To ignite the sense of elegance, dignity, magnanimity & delicacy.
5. To ignite the passion for learning, teaching, and employability based on human utility.
6. To protect and promote creativity and originality.
7. To promote scholastic & research aptitude.
8. To promote communicative skills among the students to become successful in the market and society.

Thrust Areas:

1. Study of modern culture, language and literature laced with overall classical background.
2. Decani culture, language and literature.
3. Codicology based higher research.
4. Oriental poetics.
5. Modern theories of criticism
6. Linguistics
7. Translation
8. Hindustani Cinema
9. Urdu & Fine Arts
10. Urdu media and journalism